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Drawing: 46
Now we can clearly see the hidden text at the very top left side of their website that says "fat loss body fat abs weight loss diets bodybuilding dieting tips abdominals” These are keywords that they want to rank well for and want the search engines to see when they first visit their website.
Yet, they don't want their visitors to see this text. So, they've made the text white, to blend in with the background. If you go to Google and enter "fat loss", they actually rank #1, but it's definitely NOT for this reason.
They rank well because of their excellent onpage ranking factors, which I've taught you in previous lessons. If they were to remove this hidden text, they would continue to rank #1 and would not have the potential of getting banned by Google.
Alt image tag spamming This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website.
The following is a website that wanted to rank well for "cabbage soup diet". What they've done is inserted a graphic of a cabbage.
They've then added an alt image tag to the graphic. When a visitors visits the website, hovers their mouse over the cabbage soup graphic, a little popup will appear.
Drawing: 47
Notice how many times they've repeated the word "cabbage soup" and "cabbage"? Way too many! It serves no purpose other than to cram as many keywords as possible into their webpage. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people. Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it as you can see above. A good alt image tag in this case would simply be: cabbage soup diet graphic
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags. For example, the following website is trying to rank well for "tents".
<META NAME="KEYWORDS" CONTENT="tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents">
This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this? Stay away from it. Title Tag Stuffing The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing
I
fDrawing: 48
Don't do it... You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get banned. Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.
In the next chapter I'm going to show you some of the offpage optimization techniques that you should steer clear of. Many of which are things that over 50% of the websites online are currently doing and are causing them to drop out of Google by the handful. So, pay close attention, you just may be doing something you shouldn't be!
Chapter 7
“Don't Get Your Website Banned BY Google... By Accident!” In the last chapter we talked about the onpage optimization factors that can cause your website to be banned by Google. Those things included: Hidden Text Alt Image spamming Meta tag stuffing Title tag stuffing Which were only a few of the SEO "no-no's" you should stay far away from. In this chapter I'm going to dive into some of the offpage optimization factors/techniques that you should never ever do. First let's dispel some popular myths. If a "link farm" is linking to your website you'll get penalized and or banned from Google - FALSE If unrelated websites are linking to you, your website will get penalized - FALSE Page Rank 1 websites won't help you because Google does not display Pr1 websites in their backlink list – FALSE None of the above are true statements for the simple fact that: Anything a competitor could do to harm your website will NEVER be penalized by Google. Think about that for a minute. If any of those could actually penalize your website, how many people do you think would simply add their competitor's websites to link farm websites, unrelated websites, and low PR websites? Unfortunately, it would be quite a few. The only way you can get penalized by offpage optimization is if YOU link out to "bad neighborhoods", which would be: Link Farms Penalized websites (websites that are "gray barred" by Google) Now, you would think this would be a pretty easy thing to stay away from, right? Wrong!
Chapter 7
Example: Take this case for example, Let's say I had a website and exchanged links with your website. At the time that we exchanged links, both of our websites were very quality, related websites, with a Google Page Rank of 5. This would be an ideal link trade. Ok, now several months go by, and in the meantime, I'm doing all kinds of "black-hat SEO” Note: Black Hat SEO is simply doing all of the things that can get you banned by the search engines. I mentioned many of these in the previous lesson. After doing all of this Black Hat SEO, Google decides to ban my website, which gives me a "gray barred Page Rank"
Drawing: 49
and I'm no longer in Google's index of websites. I'm completely gone from Google. So what, right? I mean, you could care less since it's not your website... Well, guess what? Your still linking to my website, which is now considered to be a "bad neighbor" and you could actually get penalized MAJORLY for linking to me, without even doing anything differently to your own website! Think about that for a minute... You could actually drop hundreds of search positions without even knowing what you've done wrong! That is why it's very important to keep a close eye on who you're linking to. If you a do a link exchange with a website, check back to that website every once in awhile to make sure that they haven't been "gray barred" by Google. This is one of the top reasons that people get penalized by Google, and the sad part is, they have no idea what they've done wrong because they haven't actually CHANGED anything on their website! Any easy way to check on your link partners is to use the tool that I mentioned in chapter 4. You can actually use to see if you are linking out to any bad neighbors. If you are, SEO Elite then delete their link immediately and I can almost guarantee you will see an increase in your ranking.
Chapter 7
Let's go over how I do this: (Again, keep in mind that you should just do this manually if you don't have the software.) SEO Elite Open up
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